Family Office · Jordbro, Sweden
Sweet Capital is a London-based venture capital firm established in 2015 by the founders of King, the company behind the popular mobile game Candy Crush Saga. The firm focuses on early-stage investments in consumer technology, fintech, and digital health sectors, supporting startups across Europe and North America. Sweet Capital is known for its hands-on approach, leveraging its founders’ entrepreneurial experience to help portfolio companies scale. The firm has invested in notable startups such as Calm, Popsa, and Yubo, and is recognized for its strategic guidance and strong network within the tech industry.
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Sweet Capital deploys privately-held capital. Cycles are short, decisions concentrated, and structures flexible (equity, convertible, revenue-share). Less brand premium, more underwriting on substance. VC Boom tracks Sweet Capital alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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