Seed VC · London, United Kingdom
True. is a global leadership and talent management firm specializing in executive search, talent advisory, and leadership assessment services. Founded in 2012 and headquartered in Haddonfield, New Jersey, the company has expanded rapidly with offices across North America, Europe, and Asia-Pacific. True. is recognized for its technology-driven approach to executive search, leveraging proprietary platforms and data analytics to match clients with top leadership talent. The firm serves a diverse client base, including high-growth startups and established enterprises, particularly in the technology, healthcare, and financial sectors. True. has earned a strong reputation for innovation and client-centric solutions in the executive search industry.
Business models
marketplace, saas_b2b, consumer_subscription, platform
Customer segments
Consumer, SMB, Enterprise, Developers
Geography
US, Europe, UK, APAC
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True. writes first institutional checks where the founder + early product matter more than traction. The seed market is the most dispersed segment of venture; matching to thesis (sector, stage, geography) is where most cold outreach succeeds or fails. VC Boom tracks True. alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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