Family Office · Memphis, TN, United States
SouthernSun Asset Management is an investment management firm founded in 1989 and headquartered in Memphis, Tennessee. The company specializes in actively managed equity strategies, focusing primarily on small- and mid-cap U.S. companies. SouthernSun serves a diverse client base, including institutional investors, high-net-worth individuals, and financial intermediaries. The firm is known for its fundamental, research-driven investment approach and long-term perspective in portfolio management.
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SouthernSun Asset Management deploys privately-held capital. Cycles are short, decisions concentrated, and structures flexible (equity, convertible, revenue-share). Less brand premium, more underwriting on substance. VC Boom tracks SouthernSun Asset Management alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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