Family Office · Helsinki, Finland
Selma Finance is a Swiss-based digital wealth management platform founded in 2016, specializing in automated investment advisory services for individuals. The company leverages technology to provide personalized investment portfolios, focusing on transparency, low fees, and ease of use. Selma Finance has gained recognition for its user-friendly interface and commitment to making investing accessible to a broader audience. The platform operates primarily in Switzerland and has expanded its client base across Europe, maintaining a reputation for reliability and customer-centric service.
Business models
saas_b2c, fintech_payments
Customer segments
Consumer
Geography
Europe
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Selma Finance deploys privately-held capital. Cycles are short, decisions concentrated, and structures flexible (equity, convertible, revenue-share). Less brand premium, more underwriting on substance. VC Boom tracks Selma Finance alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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