Family Office · Surry Hills, NSW, Australia
Magnetic Labs
What they invest in
Magnetic Labs is a technology company specializing in digital marketing solutions, with a focus on programmatic advertising and data-driven marketing strategies. The company provides a platform that leverages artificial intelligence and machine learning to optimize ad targeting and campaign performance for brands and agencies. Founded in the early 2010s, Magnetic Labs is headquartered in New York City and has established itself as a notable player in the ad tech industry. The company is recognized for its innovative use of intent data to enhance customer engagement and drive measurable results for its clients.
Who they back
Business models
platform, services
Customer segments
Consumer
Geography
US
Recent investments
- Manscaped
- Feastables
The people who write checks
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Why this firm matters for fundraising founders
Magnetic Labs deploys privately-held capital. Cycles are short, decisions concentrated, and structures flexible (equity, convertible, revenue-share). Less brand premium, more underwriting on substance. VC Boom tracks Magnetic Labs alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
At a glance
- Based in
- Australia
- Portfolio last checked
- Oct 6, 2026
- Website
- www.magnetic.co ↗
- Firm profile ↗
- Twitter / X
- Follow ↗
Other firms investing in consumer
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