Seed VC · Singapore, Singapore
Good Startup is a Singapore-based venture capital firm founded in 2020, focusing on investments in early-stage companies that advance sustainable and alternative protein solutions. The firm primarily targets startups in the food technology sector, supporting innovations that aim to reduce reliance on animal agriculture and promote environmental sustainability. Good Startup manages a global portfolio and is recognized for its commitment to backing companies developing plant-based, cultivated, and fermentation-derived food products. The firm has gained attention for its active role in the alternative protein ecosystem and its mission-driven investment strategy.
Business models
deeptech_ip, platform
Customer segments
Food manufacturers, Consumers
Geography
North America, Asia
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Good Startup writes first institutional checks where the founder + early product matter more than traction. The seed market is the most dispersed segment of venture; matching to thesis (sector, stage, geography) is where most cold outreach succeeds or fails. VC Boom tracks Good Startup alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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