Family Office · London, United Kingdom
Fulcrum Asset Management is a London-based independent asset management firm founded in 2004. The company specializes in global multi-asset and alternative investment strategies, serving institutional investors, wealth managers, and intermediaries. Fulcrum is known for its research-driven approach and expertise in macroeconomic analysis, offering a range of funds and bespoke solutions. The firm has established a strong reputation for innovation and risk management, with offices in London and New York. In recent years, Fulcrum has been recognized for its commitment to responsible investing and the integration of ESG factors into its investment processes.
Business models
asset_management, fintech_payments
Customer segments
Enterprise, Institutional Investors
Geography
UK, US, Europe, APAC
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Fulcrum Asset Management deploys privately-held capital. Cycles are short, decisions concentrated, and structures flexible (equity, convertible, revenue-share). Less brand premium, more underwriting on substance. VC Boom tracks Fulcrum Asset Management alongside 47,000+ other active investors, ranked weekly by recent-deal momentum, sector concentration, and partner activity.
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